AMerge Media

Multicultural Markets Offer A Huge Advantage

Hundreds of billions of dollars are spent on US media and advertising in America. But only a miniscule amount is spent on multicultural audiences, with AAPIs being almost ZERO.

MEDIA SPEND BY ETHNICITY IS VIRTUALLY ZERO

For every $1.00 spent on media (in US)
Mainstream Media = 95 cents
Latinos (19% of population) = 3.5 cents
African Americans (14% of population) = 1.5 cents
AAPIs are nearly invisible
(7% of population) = less than 1 cent

 

 

PQ Media U.S. Multicultural Media Forecast 2023 – 2027
US Census Data based on 2022

Forge strategic, effective relationships and partnerships

Our extensive understanding of the multicultural markets and our robust relationships with diverse media outlets allows us to penetrate the notoriously diverse multicultural communities — adaptively learning and maximizing your media dollars.