AMerge Media

The AAPI Community presents immense opportunities for businesses and advertisers

AAPIs are ready to engage. Connect with consumers who have unparalleled buying power and higher-than-average discretionary income. Discover why AAPIs are the ideal consumers for your brand.

The AAPI Population is large and growing

AAPIs are the 3rd largest and fastest growing demographic in America. AAPIs now make up about 7% of the nation’s overall population. The AAPI population in the U.S. nearly doubled between 2000 and 2019 and is projected to surpass 46 million by 2060.

2000 – 2019: AAP| POPULATION IN U.S. NEARLY DOUBLED
2060: AAPI POULATION PROJECTED TO SURPASS 46 MILLION

AAPI median household incomes exceed $90,000, surpassing the national average.

AAPI household incomes are generally higher than the national average, contributing to their strong purchasing power.

MEDIAN HOUSEHOLD INCOME, BY RACE/ETHNICITY: 2019

AAPI Buying Power is in the trillions

The economic influence of AAPIs cannot be underestimated. In the last decade, the AAPI population grew 39%, while their buying power increased by 111%. In 2022, buying power reached 1.3 Trillion, and by 2025 AAPI buying is projected to reach 1.8 Trillion. 

AAPIs surpass other ethnicities in buying power

The buying power growth trend (2020–2025) for all ethnic groups shows the most growth for AAPIs at a rate of 8.6%.

BUYING POWER 5-YEAR TREND (2020—2025)